Introduction:
NPRP Out of Home Media is proud to continue the latest phase of “The Chosen: The Last Supper” international OOH campaign, which supported the film’s theatrical release on April 10th in key markets across the globe. Building on the momentum of the US launch, we partnered with Exverus to extend the campaign’s reach and drive mass awareness for this significant release.
International OOH Strategy:
Our international OOH strategy focused on maximizing visibility and impact in select cities within Canada, Mexico, Brazil, Spain, and Italy. We carefully curated a mix of high-impact and high-reach/frequency OOH units to engage target audiences in their daily lives.
Key elements of the strategy included:
- Strategic City Selection: Targeting major metropolitan areas with significant theatrical audiences.
- Format Variety: Utilizing a combination of digital and static formats to optimize reach and creative execution.
- Proximity to Theaters: Placing OOH units in close proximity to cinemas to drive ticket sales.
- Balanced Coverage: Implementing a blend of above and below-ground placements to capture audiences across different environments (e.g., transit, street-level, iconic locations).
Notable OOH Placements:
The campaign featured several notable OOH placements that generated significant buzz and visibility:
- Madrid: Massive wallscapes in iconic high foot traffic plazas, such as Cines Callao.
- Rome: High-impact placements at Piazzale Flaminio.
- Toronto: Domination of Yonge Dundas Square with prominent digital displays.
- Rio de Janeiro: Extensive presence at Aero Galeao Airport and on train wraps.
- São Paulo: High awareness at the Eldorado Experience.
- Mexico City: A combination of barricades, bulletins, and digital kiosks, including placements at Plaza Carso.
Conclusion:
NPRP Media is proud to have played a key role in the international success of “The Chosen: The Last Supper” OOH campaign. Our strategic approach, combining high-impact placements with targeted audience reach, effectively drove awareness and supported the film’s theatrical release across diverse global markets.