Introduction:
When it comes to promoting major sporting events, timing and visibility are everything. NPRP Out of Home Media recently demonstrated its expertise in this arena by executing a high-impact campaign for the Premier Boxing Champions (PBC) fight between Lamont Roach and Gervonta “Tank” Davis, held at the Barclays Center in Brooklyn on March 3rd. Thanks to our friends at Exverus Media and Stampede Studios for making the call. Our mission? To capture the attention of Manhattan’s bustling audience in a powerful and unmissable way.
The Strategy:
With less than a week to execute, our team at NPRP sprang into action. We meticulously scoured Manhattan for prime, large-format static and digital wallscape options. Ultimately, we secured a dominant digital wallscape at the highly trafficked corner of 50th Street in Times Square. This location, flanked by Warner Music and a premier Equinox location, ensured that our message would resonate with key demographics of culture and sports professionals and consumers alike.
The Setting:
As you can see in the attached image, the wallscape dominated the cityscape. The vibrant visuals, showcasing the fighters and the event details, stood out against the backdrop of Times Square’s iconic energy. The dense auto and foot traffic at this intersection provided unparalleled exposure, ensuring that the fight’s announcement was seen by countless individuals. The image shows the wallscape towering over the street, with pedestrians and vehicles passing below. The signage is bold and clear, making it impossible to miss.
The Impact:
The digital wallscape served as a powerful tune-in announcement, generating significant buzz and anticipation for the Roach vs. Davis fight. While the fight resulted in a draw, the excitement it generated has set the stage for a potential rematch. NPRP is ready to amplify the promotion for a future fight, creating an even bigger impact.
Our Expertise:
This successful campaign underscores NPRP’s ability to deliver high-impact OOH solutions for major sporting events. We understand the importance of strategic location, compelling visuals, and timely execution. Our expertise ensures that our clients’ messages reach their target audiences effectively.
Looking Ahead:
We are excited about the potential for a Roach vs. Davis rematch and look forward to the opportunity to create an even more impactful campaign. Stay tuned for more updates from NPRP!